To Kill Fast Fashion

The recent garment disaster in Bangladesh has brought to light the plight of garment workers in the way recent school shootings brought gun control to the forefront. Hundreds of people died in the collapse of a clothing factory that provided miserable wages and horrible conditions to workers producing cheap clothing for Walmart, Mango, Joe Fresh, and other major brands.

Something I was thinking about quite a bit before this disaster was the proliferation of "fast fashion" retailers. H&M, Zara, Uniqlo, Old Navy, Target and others design and sell low-cost clothing that is meant to be worn for a season and thrown away (or recycled) shortly thereafter (kind of like Ikea does for furniture). Vast amounts of clothing end up in landfills, having used huge amounts of water to produce. Styles change rapidly to respond to the latest runway trends and keep ahead of consumer tastes, so the quality doesn't really need to be high, since it will be out of fashion within a year. It seems ironic to me that a company like H&M which is devoted to high volume, low-cost fashion would claim to be sustainable.

I believe it is time for a return to high-quality, long-lasting clothing. Not to pat myself on the back too much, but right now I'm wearing a Banana Republic shirt I've owned for 6 years, a 3-year old pair of Sperry Topsiders, a ten year old leather jacket, and a pair of shrink-to-fit Levi's that I only need to wash every couple months, and I think I look pretty sharp! Admittedly, I'm not sure about the conditions in which these were produced, but at least I know I'm not contributing to poor working conditions and water-intensive production methods more often than I need to. I've certainly given into the temptation to binge at Zara, H&M and Target once or twice, only to be disappointed with the quality when the crotch blows out or my tie unravels, whereas when I've chosen to buy a high-end item or two it has generally lasted long enough to get a bit of money at a thrift store a few years later. What's somewhat ironic is that I probably end up spending less money in the long if I choose a few high-quality items that I really like.

Of course, I'm a dude, and I can get away with a small wardrobe (how many girls do you know who wear the same pair of jeans every day for months at a time?) But my point is that we need to apply the "reduce, reuse, recycle" ethos to our clothing, and that might mean paying a bit more for something that was ethically produced and of high quality, and wearing it for longer than a single season.

The big question is, what will it take to take this mainstream? Must we have international regulations on apparel production to kill the fast fashion lifestyle, or can it be consumer-led? I'm not sure, but I'm going to do my best to be conscious about my consumption habits, and the more of us doing this, the bigger impact we can make.

What you can do:
-Buy American when you can afford it (beware of Saipan-produced clothing though)
-Pay more for high quality, well made materials
-Wash clothes less often and hang dry when possible so they last longer
-Limit your purchases to items you'll actually wear, and that might stand a chance of staying in style for more than a month
-Get your clothes tailored or repaired before you give up on them
-Dress up quality staples with unique accessories from a thrift store
-Buy a pair of raw denim jeans and beat them to shit. This is the ultimate in slow fashion. They'll look better than anything off the shelf. Before and after pic of such a pair: